Flower Power

Hero: Kelly Krenzel

Kelly Krenzel delivers bouquets to Maple View Memory Care in south Fargo. / Special to The Forum

Kelly Krenzel believes everyone deserves a beautiful reminder that they are loved and valued. Since July, she has delivered more than 1,000 bouquets to individuals in the Fargo-Moorhead area.

Krenzel, founder of Hope Blooms, a local community organization, extends the lifespan of flower arrangements from weddings and events by repurposing them  into individual bouquets that are delivered to those with long-term illnesses, seniors living nursing or assisted living facilities and families facing loss or difficult times.

When Krenzel receives flowers – usually from brides and grooms, but occasionally from other event organizers – she has to work quickly. With the help of volunteers, Krenzel creates individual arrangements in mason jars while the flowers are still fresh.

Kriston Wenzel, who works in the Hospice of the Red River Valley’s bereavement department, started delivering the flowers through her Meals on Wheels delivery route.  

“Delivering the food is in itself a great thing, and most of the recipients are waiting at the door for us,” Wenzel says. “When we added the beauty of Kelly’s flowers, it was amazing.”

Hope Blooms volunteer April Rabideaux works on a bouquet in the basement of Kelly Krenzel’s home. / Special to The Forum.

Local events and businesses support Krenzel’s “Hope Blooms” initiative. In January, Thrivent Financial, 1 Million Thanks and Sundog Interactive donated flowers that were arranged into 64 bouquets and delivered to the residents of Elim Care.

Krenzel and volunteers operate out of the Love Always Floral Shop, located at 14 Roberts Street downtown Fargo.

Love Always Floral owner Christy Tehven met Krenzel through United Way’s 35 Under 35 Women’s Leadership Program. It was Tehven who first encouraged Krenzel to pursue the “Hope Blooms” idea.

Krenzel, who works full time and has an infant son, says Hope Blooms gives her the opportunity to give back out of the comfort of her own home and within her busy schedule. She encourages others to do the same.

Residents at Edgewood Village in Fargo, N.D. receive bouquets. / Special to The Forum

“It’s within all of our reach to do something kind,” she says, “and you don’t have to be asked to do that. Find out where you fit and do it.”

Email Krenzel at hopeblooms@gmail.com to get involved or donate arrangements. Connect with Hope Blooms on Facebook at Hope Blooms ND or on Instagram @hopebloomsnd.